TV advertising - a term that evokes images of prime-time commercials, memorable jingles, and iconic brand mascots. Despite the continual rise of fragmented digital disruption and evolving media consumption habits, TV advertising remains a vital and influential medium for marketers. Our opening keynote delves into the unique attributes of TV advertising including the power of storytelling, evoking of emotions and the psychology of viewer engagement. Discover why, despite the proliferation of new channels and streaming services, TV advertising continues to be a cornerstone of powerful and successful marketing campaigns.
Our dynamic panel discussion of industry leaders and experts will build upon our opening keynotes, by providing in-depth discussions on the growing opportunities in TV, as well as address some of the biggest threats to the industry, including streaming, audience fragmentation, as well as increased pricing, distribution and regulatory changes. Navigating these challenges requires adaptability, data-driven strategies and a willingness to explore innovative formats and measurement models to ensure the continued effectiveness of TV advertising in the UK market. Our opening panellists will share their practical insights and advice to prepare you for the future of TV advertising.
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This session will delve into strategies and solutions for brands and advertisers seeking to navigate the complexities of measuring ROI and performance in a fragmented marketing ecosystem. Our expert panel will explore the tools, methodologies, and best practices that enable comprehensive measurement, ensuring that marketing efforts across TV, digital, and beyond are optimised, accountable and aligned.
In this session our experts will explore the impact and importance of leveraging data and the impact of AI to drive and craft effective advertising strategies that truly connect. Discover how effective media planning and data-driven testing can refine creative concepts, lead to performance optimisation and increased ROI.
Brand leaders will showcase their campaigns and reveal the secrets to their success. Discover the data-driven strategies, challenges, and innovative approaches that drove the creative process and impressive results behind these standout campaigns.
From iconic TV jingles that instantly put a brand front of mind, to beloved mascots that have become part of our cultural fabric, this session explores the art of crafting lasting brand creative that stands the test of time. Discover the secrets behind Moonpig’s creative journey and explore the longevity and adaptability of unforgettable brand creative.
In an era where TV and internet cultures collide, the clash between traditional TV audiences and digital-savvy internet users presents both challenges and opportunities. Join us for an insightful and provocative discussion into how Addressable TV is striving to close the gap between these two worlds. We'll delve into the unique challenges faced in the UK market and discuss strategies to navigate the collision of TV and internet cultures, ultimately reshaping the future of advertising as we know it.
This brand spotlight session will delve into the journey of E45, a trusted skincare brand, in need of a little TLC. Discover the role TV advertising played in E45's recent relaunch and rebranding efforts and explore the challenges and strategies for accelerated growth. Gain unique insights into the brand's story post-acquisition and how it’s igniting enduring connection, popularity and charm with TV audiences and beyond.
It could be argued that Connected TV (CTV) is the most exciting new frontier in digital advertising. But the true scale of this media opportunity is only just beginning to be understood, and marketers can find themselves at the crossroads of innovation and uncertainty. This session delves into the shifting perceptions of marketers, bridging the gap between TV and CTV, and unravelling the true value proposition of these platforms. We'll demystify the intricacies of CTV, understanding its incremental value and the strategic considerations when advertising on major platforms like Amazon and Netflix, whilst exploring the measurement and effectiveness of non-linear TV for advertisers.
In the realm of TV advertising, storytelling reigns supreme. Our panel of seasoned storytellers, creative visionaries, and industry experts will delve into the extraordinary influence of storytelling in shaping TV campaigns that captivate audiences and drive results. From heartwarming narratives to humorous tales, discover how storytelling can be harnessed to create impactful, enduring, and effective TV ad campaigns and its impact on brand equity
As marketers the advances in TV technology can be tough to keep up with, whilst understanding all the opportunities they offer to connect you to your audience. Gain insights and learnings behind giffgaff’s latest creative repositioning, and what strategies they used to broaden reach and target consumers.
Gain insights behind the process, strategy and creative drive behind Cannes Lions’ Film Grands Prix winner, The Last Photo. Discover how the power of emotion and storytelling through a 90-second TV ad, can lead to impressive, tangible results.
In the rapidly evolving landscape of television and marketing, branded content has emerged as a powerful tool for brands seeking to engage with their audiences beyond sponsorship and product placement. Our closing panel will explore the role of branded content in today's media landscape and discuss whether brands are now venturing into co-creating TV shows to capture the attention of new customers. As this practice opens up a new revenue stream for production companies and television experts, our panel will explore strategies for capitalising on this trend, examine the influence of brand funding on TV entertainment, and consider how the television industry can uphold its high-quality standards.
In this session industry leaders and brand experts will delve into the most pressing challenges, evolving priorities, and transformative ideas shaping the future of TV advertising. Join us as we unpack what matters most to brands in the TV landscape, explore their key concerns, and chart a course for the collaborative strategies required to navigate a dynamic and ever-evolving TV advertising landscape.