Chris Birch

Chris has been leading the creative output of VCCP London as joint Executive Creative Director since 2020. In this time VCCP became the UK’s biggest creative agency. Before being promoted to ECD, Chris lead, and continues to lead, the Cadbury and Mondelēz account in the UK and globally, winning numerous D&AD pencils, BTAA arrows, Campaign Big Awards for ad of the year and The IPA effectiveness Grand Prix in 2023. In a previous life at Dentsu UK, Chris launched an egg timer which continues to be very popular in China somehow. At Leo Burnett he won D&AD pencils for a Kellogg’s campaign of blatant lies, so all this should be taken with a pinch of salt.