Campaign TV Advertising Summit 2026

TV is transitioning at an accelerated pace. From measurement and data solutions to content evolution and the magic behind the most successful TV campaigns, we will dissect what makes TV so special, how to keep up with the pace of change and how to optimise your advertising spend.

Whether you are an advertiser looking to grow within the industry, an agency on a mission to be an innovator, or a technology provider seeking disruption, join us to discover the latest trends, best practices, and emerging developments in TV advertising.

Thursday 10 September 2026, Hilton London Tower Bridge

First Release Ticket Deadline: Thursday 22 May 2026

The evolution of Total TV and the next generation of streaming

Redefining effectiveness and measurement in a fractured market

Future-proofing talent and the next generation of media teams

Protecting the viewer experience in a streaming-first world

Harnessing retail and streamer data to drive cross-screen performance

Sustainability, social impact and the push for responsible advertising

1. Understand the power of inspiring creative in your TV advertising – and how to incorporate it into your own advertising

2. Discover the opportunities provided by AVOD advertising, and how this might impact and shape your campaigns and planning

3. Network with top brands, creative and media agencies, broadcasters and tech providers

It’s easy to see the continued importance of TV on influencing culture and connecting with audiences, the recent Horizon scandal brings this into focus once more, whilst the facts were known for many years, the recent TV shows were the catalyst to action. TV remains an essential part of any communications plan.

— Georgina Bramall

— Marketing Strategy Director , giffgaff
TV has been fundamental in building the John Lewis brand over the last 15 years and is a safe and reliable investment for us. But safe won’t necessarily get us growth so we are excited about the evolution of the market and the new opportunities that TV brings for us to access relevant audiences and remain relevant and successful in 2024.

— Rosie Hanley

— Marketing Director , John Lewis
TV advertising is the medium that is going through the biggest transformation of all mediums. Every large content operator is attempting to create formats akin to the 30 second TV ad spot. Formats that can't be avoided, grab and maintain your attention, with audio and visual cues, and which enable you to act and buy while the ad is running. The transformation of TV is more of an opportunity than it is a threat to it.

— Dino Myers-Lamptey

— Founder , The Barber Shop
It’s never been more important for advertisers to really get under the skin of their brand audiences to understand where TV fits in their multi-screening, VOD packed lives. The winners are those with the insight and attention to detail to create the right blend of messages across all media that enable them to build proper brand love.

— Sally Perry

— Global Category Director, Skin Health , Karo Healthcare