Key Audience Takeaways:

• A simple framework for balancing short-form digital ads with the long-term commercial power of emotional storytelling.
• Clear insight into how the safety and regulation of TV channels naturally drive higher customer engagement.
• Data proving how placing your ad near premium, high-quality content directly boosts consumer trust.

This session is about:

• The Storytelling Crisis: Why we need to restore interesting to advertising, and why premium, long-form environments remain the ultimate canvas for brand building.
• Trust as a Commercial Driver: How the inherent safety, regulation, and premium nature of broadcast drives deeper engagement and higher ROI than the digital wild west.
• The Halo Effect of Premium Content: Why aligning your brand with award-winning original dramas and high-impact entertainment elevates brand perception and delivers a measurable uplift in consumer trust.
  

Read less

Key Audience Takeaways:

• A clear roadmap to combine traditional panels with first-party data for accurate audience tracking.
• A practical guide to stop wasting money on duplicate ads across different streaming platforms.
• The math needed to update your media models so they account for the quality and context of the ad space.
• Real strategies to link big-screen streaming ads directly to down-funnel sales.

This session is about:

• The Connected Ecosystem: How established, independent measurement panels and newer, logged-in first-party data signals are working together to give advertisers a complete and accurate view of cross-platform reach.
• Solving the Cross-Screen Puzzle: A practical look at using Data Clean Rooms to safely match brand data with streamer data, allowing buyers to finally track true frequency and eliminate duplicated reach across walled gardens.
• Evolving the Media Mix Model: How econometricians and agencies are adjusting their models to assign "contextual weight". How do you mathematically prove that a completed view on a premium global streaming hit drives more incrementaly than a skippable mobile ad?
• Lower-Funnel TV Attribution: Moving beyond upper-funnel brand tracking. How the integration of Conversion APIs and retail data partnerships allows brands to link a premium CTV impression directly to a physical or digital checkout.

Read less

Key Audience Takeaways:

• An inside look at the real operational roadblocks stopping a single, cross-platform trading metric.
• Insight into how independent TV bodies are changing their rules to measure streaming fairly.
• Practical fixes for handling the friction of blending automated digital data with traditional TV metrics.

This session is about:

• Standardising the Unstandardised: Can the industry actually agree on a single, unified currency?
• Adapting Remits: How established measurement panels are expanding their scope to include streaming and digital video.
• The Realities of Integration: The practical challenges of merging programmatic digital data with legacy broadcast metrics.
  

Read less

• Key Audience Takeaways:

  • A clear breakdown of the latest compliance and targeting rules for TV and streaming channels.
  • Creative problem-solving tools that turn tough legal limits into an active catalyst for better storytelling.
  • Live playbooks showing how top food and drink brands are restructuring their media spend inside restricted spaces.

  This session is about:

  • Compliance Update: A clear, practitioner-level update on current broadcast and streaming restrictions.
  • Creative Innovation: Exploring whether the recent regulatory changes have actually been a positive forcing function for creative innovation.
  • Budget Reallocation: How major food brands are reallocating their ad spends within heavily restricted environments.

Read less

• Key Audience Takeaways:

  • A strategic analysis of how recent major media buyouts are reshaping buying power and market options.
  • A strict checklist to help your team vet third-party video sellers and check the true quality of their spaces.
  • Practical tactics to uncover hidden fees, bypass middlemen, and make sure your budget goes into working media.

  This session is about:

  • Industry Sentiment: Gauging the true industry reaction and sentiment around broadcaster consolidation.
  • CTV Media Resellers: Understanding who these resellers are, what exactly they are selling, and how to verify their inventory.
  • Protecting Transparency: Strategies for preventing hidden fees and ensuring clear supply paths in programmatic video buys.
    

Read less

• Key Audience Takeaways:

  • An understanding of why standard viewability metrics fail, and the value difference when someone actually focuses on your ad.
  • A breakdown of new tech tools like eye-tracking and AI to measure real audience absorption.
  • The exact evidence you need to prove to your CFO that high-attention ads are worth the investment.

  This session is about:

  • Viewability vs. Attention: Deconstructing the critical difference between a basic viewable impression and true active attention in a video environment.
  • New Measurement Horizons: How eye-tracking, predictive AI, and deep "absorption" metrics are fundamentally reshaping the way we value TV inventory.
  • Business Outcomes: Proving the direct mathematical correlation between high-attention environments and actual commercial results.
    

Read less

• Key Audience Takeaways:

  • A practical playbook for running live campaigns across TV, BVOD, social video, and streaming at the same time.
  • Clear frameworks to accurately measure performance and ROI across split video platforms.
  • A benchmark template to balance legacy TV costs against modern streaming options.

  This session is about:

  • Theory to Practice: Moving from abstract theory to tangible action using major cross-industry measurement initiatives.
  • Defining Effectiveness: Measuring true Total TV performance and ROI across a completely fractured video market.
  • The Budget Blueprint: A candid, practitioner-level look at their budget allocation for the "old world vs. new world" media mix.
    

Read less

• Key Audience Takeaways:

  • Deep strategic insight into the core logic, competitor friction, and cultural cues that power memorable video creative.
  • A lesson in media psychology exploring why specific emotional arcs and comedic setups require a TV screen to work.
  • A data-backed reminder for your planning teams that creative quality remains the single largest driver of financial return.

  This session is about:

  • Deconstructing the Strategy: Breaking down the logic and insight behind their greatest hits, as well as the competitor campaigns they wish they’d made.
  • Resonating on Screen: Exploring why certain creative ideas, comedic beats, or emotional arcs only truly resonate on the TV screen.
  • The Ultimate Currency: Proving that in a world of increasingly complex measurement, the creative idea is still the ultimate driver of commercial success.
    

Read less