• The Storytelling Crisis: Why we need to restore interesting to advertising, and why premium, long-form environments remain the ultimate canvas for brand building.
• Trust as a Commercial Driver: How the inherent safety, regulation, and premium nature of broadcast drives deeper engagement and higher ROI than the digital wild west.
• The Halo Effect of Premium Content: Why aligning your brand with award-winning original dramas and high-impact entertainment elevates brand perception and delivers a measurable uplift in consumer trust.

Read less

• The Connected Ecosystem: How established, independent measurement panels and newer, logged-in first-party data signals are working together to give advertisers a complete and accurate view of cross-platform reach.
• Solving the Cross-Screen Puzzle: A practical look at using Data Clean Rooms to safely match brand data with streamer data, allowing buyers to finally track true frequency and eliminate duplicated reach across walled gardens.
• Evolving the Media Mix Model: How econometricians and agencies are adjusting their models to assign "contextual weight". How do you mathematically prove that a completed view on a premium global streaming hit drives more incrementaly than a skippable mobile ad?
• Lower-Funnel TV Attribution: Moving beyond upper-funnel brand tracking. How the integration of Conversion APIs and retail data partnerships allows brands to link a premium CTV impression directly to a physical or digital checkout.

Read less

• Standardising the Unstandardised: Can the industry actually agree on a single, unified currency
• Adapting Remits: How established measurement panels are expanding their scope to include streaming and digital video.
• The Realities of Integration: The practical challenges of merging programmatic digital data with legacy broadcast metrics.

Read less

• Compliance Update: A clear, practitioner-level update on current broadcast and streaming restrictions.
• Creative Innovation: Exploring whether the recent regulatory changes have actually been a positive forcing function for creative innovation.
• Budget Reallocation: How major food brands are reallocating their ad spends within heavily restricted environments.

Read less

• Industry Sentiment: Gauging the true industry reaction and sentiment around broadcaster consolidation.
• CTV Media Resellers: Understanding who these resellers are, what exactly they are selling, and how to verify their inventory.
• Protecting Transparency: Strategies for preventing hidden fees and ensuring clear supply paths in programmatic video buys.

Read less

• Viewability vs. Attention: Deconstructing the critical difference between a basic viewable impression and true active attention in a video environment.
• New Measurement Horizons: How eye-tracking, predictive AI, and deep 'absorption'; metrics are fundamentally reshaping the way we value TV inventory.
• Business Outcomes: Proving the direct mathematical correlation between high-attention environments and actual commercial results.

Read less

• Theory to Practice: Moving from abstract theory to tangible action using major cross-industry measurement initiatives.
• Defining Effectiveness: Measuring true Total TV performance and ROI across a completely fractured video market.
• The Budget Blueprint: A candid, practitioner-level look at their budget allocation for the 'old world' vs. 'new world' media mix.

Read less

• Deconstructing the Strategy: Breaking down the logic and insight behind their greatest hits, as well as the competitor campaigns they wish they’d made.
• Resonating on Screen: Exploring why certain creative ideas, comedic beats, or emotional arcs only truly resonate on the TV screen.
• The Ultimate Currency: Proving that in a world of increasingly complex measurement, the creative idea is still the ultimate driver of commercial success.

Read less