Campaign TV Advertising Summit 2026

As strategic leaders, senior marketers and specialist media experts, you'll know that the rise of CTV, introduction of BVOD, and move toward programmatic buying has transformed television from a broad reach play into a measurable engine for growth - But how can you truly take advantage of this shift, whilst making sure to stand out within a highly competitive market?

The TV Advertising Summit returns to explore just that.

From measurement and data solutions to content evolution and the magic behind the most successful TV campaigns, we've brought together the industry's very best to dissect what really drives leading TV ads, explain how you can keep up with the pace of change and share proven playbooks to help optimise your advertising spend.

Join us Thursday 10 September 2026, Hilton London Tower Bridge and learn alongside the likes of Netflix, John Lewis and Superdrug!

Shauna Lewis

Senior Media Reporter, Campaign UK

"TV advertising is changing rapidly, with a proliferation of new tools and a debate over the definition of TV. This summit will offer the industry an opportunity to get up to speed on the latest debate, understand how the industry's most forward-thinking leaders are addressing issues such as fragmentation and LHF, and hopefully have a good time as well."

1. Understand the power of inspiring creative in your TV advertising – and how to incorporate it into your own advertising to drive ROI

2. Discover the opportunities provided by AVOD advertising, and how this might impact and shape your campaigns and planning

3. Network with top brands, creative and media agencies, broadcasters and tech providers, solidifying your name within the industry and meeting key stakeholders

The evolution of Total TV and the next generation of streaming to maximise your ROI

Redefining effectiveness and measurement in a fractured market - ensure your processes are exceeding those of the current industry standard

Future-proofing talent and the next generation of media teams. How can you best be prepared for long-term success?

Protecting the viewer experience in a streaming-first world. Find out whether putting the viewer first can help set you apart from competition

Harnessing retail and streamer data to drive cross-screen performance. Explore avenues you may not have yet considered

Sustainability, social impact and the push for responsible advertising - are you ticking all the boxes?

It’s easy to see the continued importance of TV on influencing culture and connecting with audiences, the recent Horizon scandal brings this into focus once more, whilst the facts were known for many years, the recent TV shows were the catalyst to action. TV remains an essential part of any communications plan.

— Georgina Bramall

— Marketing Strategy Director , giffgaff
TV has been fundamental in building the John Lewis brand over the last 15 years and is a safe and reliable investment for us. But safe won’t necessarily get us growth so we are excited about the evolution of the market and the new opportunities that TV brings for us to access relevant audiences and remain relevant and successful in 2024.

— Rosie Hanley

— Marketing Director , John Lewis
TV advertising is the medium that is going through the biggest transformation of all mediums. Every large content operator is attempting to create formats akin to the 30 second TV ad spot. Formats that can't be avoided, grab and maintain your attention, with audio and visual cues, and which enable you to act and buy while the ad is running. The transformation of TV is more of an opportunity than it is a threat to it.

— Dino Myers-Lamptey

— Founder , The Barber Shop
It’s never been more important for advertisers to really get under the skin of their brand audiences to understand where TV fits in their multi-screening, VOD packed lives. The winners are those with the insight and attention to detail to create the right blend of messages across all media that enable them to build proper brand love.

— Sally Perry

— Global Category Director, Skin Health , Karo Healthcare