Samira Ebrahim

Samira Ebrahim is European ICP Strategy Director at MARS Pet Nutrition. Samira has been leading media transformation at Mars Pet Nutrition Europe for 5 years. She has spent her whole career in Marketing Communications, starting in Whitehall in internal comms, through to spending 14 years at IPG’s Initiative before moving to client side. She is a true global comms strategist having lived and worked in Dubai, NYC now back in her hometown of London. She has a wealth of brand experience across categories including CPG, Tech and Lifestyle. She has a passion comes from pushing boundaries through experimentation, which has led her to testing across the Mars Pet brands with new publishers and addressable media.