Ollie Shayer

Omni-Media Director, Boots UK

Ollie is a senior leader and expert in media (consumer and retail) Throughout his career, he has delivered exceptional results in the retail, travel, and FMCG industries across the EU, US, LATAM, and APAC. Currently, he is the omni-media director at Boots UK, leading both their consumer media agenda and the retail media organisation - Boots Media Group.

Prior to his current role, he delivered eCommerce and media transformation for ECCO and global media strategies and activation for Booking.com, both of which were executed across global markets. He has also held transformational media roles at Sainsburys, Nestle and Diageo across his 20 year career.

Ollie's dedication and expertise has been widely recognised by the industry as he was awarded NewDigitalAge’s Brand Hero 2023, membership in to the Future 100 Media Leaders Club and he was recently awarded the No1 spot on Performance Media World’s Power List 100.